clocky is an alarm clock that runs away from you and hides after you hit the snooze button. when the alarm goes off again, you are forced to get out of bed and find clocky, therefore making you less likely to snooze indefinitely.
this clever little device was invented by gauri nanda while she was a graduate student at MIT. she published the study and earned herself a 2005 Ig nobel prize! the Ig nobel prizes are awarded each year by an organization called improbable research to "honor achievements that first make people laugh, and then make them think. The prizes are intended to celebrate the unusual, honor the imaginative -- and spur people's interest in science, medicine, and technology."
so, congratulations gauri... only a few years too late ;)